then and there

IDDV mfa thesis, NEU 2025-26

The Pacific Northwest is a region known for its distinct eerie, uncomfortable, yet cozy and familiar emotional quality, made visible through nostalgic media touchstones like Twin Peaks and The Twilight Saga and more recently as a major focus in nostalgia aesthetics and subcultures on the internet. While these depictions of the PNW capture its unique feeling, they don’t help us understand the complex emotional mechanics of the place-induced nostalgic response, particularly across different generations. How do different age groups experience nostalgia for a rural town in Washington, a coastal forest, or a coffee kiosk on I-5? How does nostalgia come up in everyday life, what constellations of emotions make up the experience, and how does that nostalgia shape or reflect identity tied to the PNW? 

This project investigates how visualization might capture the emotional complexity and simultaneity of place-based nostalgia, how two different generations view and remember the same region, and how the connections between nostalgia, place, and identity might be illuminated. Referencing Göran Bolin’s framework of “media generations” and drawing on the sensory mapping and emotional cartography techniques of Kate McLean and Christian Nold, this project translates collected emotional and memory data from two generations of PNW residents into an immersive “emotional landscape” map. Rather than mapping based on true coordinates and geographic markers, this digital visualization uses information-driven color, texture, movement, and abstract form to chart the Pacific Northwest as it exists in nostalgic memory, serving as an archival piece of a special place that used to exist or never really existed at all.

1 Experimental stage [8.25-11.25]
2 Proposal refinement [11.25-12.25]
2 Research stage [12.25-2.26]
3 Design stage [1.26-4.26]
4 Synthesis [4.26-5.26]

Experimental Stage

* auto-documentation of moments of nostalgia: trigger, time and place when triggered, emotions, time and place of memory, memory contents (person, place, time, etc.); [resulting in several data visualizations]

* nostalgia activity: a 4-phase deck of cards meant to facilitate discussions about nostalgia; [understanding how people experience and express it differently]

* online survey: asked 28 people about when/why people get nostalgic, what emotions they experience, also asked which visuals elicited strong emotions, asked to describe what the words “comfort”, “longing”, “melancholy”, and “fondness” look like; [seeing what visual forms can be used in affective visualizations and seeing if non-designers can think in visual ways]

* comfort and melancholy visuals: animated visuals based on survey descriptions of “comfort” and “melancholy” [asked participants how these videos made them feel]

* card sorting triggers: card sorting activity during which participants from each generational group organizes 42 triggers into “feels nostalgic” or “doesn’t feel nostalgic” groups and “feels personal” and “doesn’t feel personal” subgroups [understanding patterns across groups, resulted in an interactive trigger map]

Proposal Refinement

* focus on the Pacific Northwest due to unique identity and association with nostalgia in visual media

* emphasis on place-based nostalgia to drive the spatial component: development of 8 place types

* defining generational cohorts as Analog (1966-1978) and Digital (1990-2002)

* creation of 12-emotion framework

* development of survey and interview guide: considerations of group identity, weather as a memory enhancement, physical and temporal distance from past self/life/place, and more

* continued research of sensory mapping, affective cartography, and media landscapes

Online Survey:

* rating emotional intensity

* describing nostalgic memory associated with a place type

* connections to identity, loss, and belonging

Follow-Up Interview:

* in-depth discussion of memory

* sensory descriptions and visual exercises

flyers posted on reddit and across the US

data analysis: IN PROGRESS

QUANTITATIVE: correlation and cluster analyses

QUALITATIVE: visual metaphor extraction, sentiment analysis, thematic mapping/coding

Design Stage: IN PROGRESS